1. Direct Traffic
An analogy for direct traffic could be compared to
people intentionally going to a coffee shop because they want to have a cup of
coffee. In this context, direct traffic refers to visits to your website or
online business because people already know its domain. For instance, if
someone is accustomed to opening Bukalapak, they will directly visit
bukalapak.com.
2. Referral Traffic
Referral traffic occurs when visitors click on links
from other websites and land on your site. For example, if someone opens a news
link on Kompas.com from Republika's website, Kompas gains referral traffic from
Republika.com.
3. Social Media
Google Analytics specifically detects referral
traffic from social media sites like Facebook, Twitter, and Google+. Visitors
coming through links on these social media platforms are categorized as social
media traffic.
4. Search Traffic
Search traffic involves visits from users who click on search results on search engines like Google, Bing, and Yahoo!. There are two types of search traffic based on the type of search: paid search, which comes from Pay Per Click advertising programs like Google AdWords, and organic search, which originates from unpaid search results.
Other Traffic
Sources:
1. Display
Display traffic comes from banners or ads placed on other websites. Visitors interested in these ads who click on them will be directed to your site.
2. Email
Email traffic originates from email marketing activities. For example, when someone signs up on WordPress, they might receive newsletters periodically. Visitors coming to the site through links in these newsletters are categorized as email traffic.
By understanding these various traffic sources, you,
as a website or online business owner, can optimize marketing strategies and
enhance the user experience to achieve your business goals.
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